Making mistakes is all part of the process when building an app business—and long-term success comes down to what you learn from your challenges and setbacks. In this article, you’ll learn how one major data outage inspired the Littledata team to over...

Three Wishes Cereal was created by Margaret and Ian Wishingard when they wanted to create higher protein and lower sugar cereals for their son Ellis. In this episode of Shopify Masters, Margaret shares with us how they entered into national grocery st...

The Shopify App Challenge is an opportunity for app developers to build in public and submit creative, high-quality apps, no matter the merchant's need or niche. So what happens after you participate in the Shopify App Challenge? Four past participant...

Product roadmaps help you visualize how your product will develop over time. But product roadmaps also present challenges—it can be difficult to build one that is realistic and responds to your user’s needs. Learn how to rethink the product roadmap to...

Despite the pandemic and economic downturn in 2020, new businesses are on the rise, according to data from the US Census Bureau. Want to start your new venture? Learn what a business owner is, types of business ownership, and tips for becoming a succ...

Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skincare line—her first foray into entrepreneurship. After growing that business, she sold it to open a beauty...

Sarah Resnick fell in love with all things fiber when she was given a pair of knitting needles at the age of seven. As she progressed through life, she made her own clothes, learned how to spin wool and weave textiles. In 2017, Sarah took the plunge an...

Learn how to measure LTV and how to start getting more repeat business by building a better shopping experience for your customers
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YouTube is the second largest search engine globally, with over 2.3 billion active monthly users. If you’re an online business, you want to have a presence on YouTube to get leads and sales. Learn how to start marketing yourself on YouTube in this guid...

Shipping fees are frequently named as one of the main reasons why shoppers abandon their carts—with an average abandonment rate standing at 69.8%. With this in mind, we’ve broken down the free shipping strategy for you: When and how to use it successf...

With customers shopping online more than ever before, the 2021 holiday season is shaping up to be a big year for ecommerce. Online sales in the US are predicted to rise 11.3% from 2020 numbers to $207 billion, accounting for a record 18.9% of total hol...

A personal brand is more than a résumé, more than an elevator pitch or a social bio. It’s a code you live by in every way that you engage and operate in the world. Here, we’ll take you step by step through the process of building your own personal bran...

Global is the new default. Introducing Shopify Markets: our new global commerce solution that helps you sell to anyone on the internet—all from a single store.More

In this episode of Shopify Masters, Camille Brinch and brother Daniel share how they’ve turned a passion for jewelry making into a multimillion-dollar direct-to-consumer brand. Learn how the brand acts as an influencer, operates without discounts, and...

You want as many customers as possible, but at what cost? Spend too little and you miss out on sales; spend too much and you quickly become unprofitable. But let's not pull out the calculus textbooks just yet. There's a simpler way to pulse check wheth...

The creator economy, defined by creators monetizing audiences ushered in an era of independence. Creators wield massive influence, with platforms wooing them with funding, brands clamoring for partnerships, and devotees gobbling up any product they pro...

On October 1, 2021, the 2021-10 API version will become stable and ready for general usage, and the 2020-10 version will become unsupported. The 2020-10 API version, which will become the default version, includes breaking API changes. Learn what thos...

Everyone should have a mentor in their career, just like good friends who support you through life’s ups and downs. Learn how to find the right mentor for your business in this article.More

In this episode of Shopify Masters, we chat with Dustin Riechmann of FireCreek Snacks. Dustin shares how the company moved online, escaped bankruptcy, and found ideal partnerships for expansion.More

As merchants grow, managing inventory, orders, and delivery only becomes more difficult and complex as they rely on third-party fulfillment service providers (3PLs). In this article, we’ll explore how you can use the new Shopify Fulfillment Orders API...

If you’ve decided to get into the food business as a first-time merchant, it’s a great choice—but you’re probably left wondering what comes next. With so many possibilities, the options are endless, but we’ve put together a few ideas to get you star...

In this episode of Shopify Masters, we chat with Brian Berger, the founder and CEO of Mack Weldon, the menswear brand sold directly to consumers. Brian shares with us the strategies behind a sold out launch and how to identify the right partners for y...

The fastest and most effective way to win over merchants browsing the Shopify App Store is through clear and differentiated branding that resonates with them. In this article, you will learn how your app’s branding can help captivate and convert your ...

In order to create web pages that convert, you need to understand how your designs can motivate a user to take action, rather than browse and bounce.
Today, we dive into five psychological concepts that every designer needs to know in order to maximiz...

Got a 9-to-5 job but still want to start your own business? Discover 9 part-time business ideas that let entrepreneurs like you to start a company and become their own boss.More

Are you wondering if influencer marketing is right for your business? Maybe you're not sure where to start or how much you need to invest? To help you answer these questions, we share 30+ influencer marketing statistics, including influencer rates, pla...

Prototyping is an essential part of the design process, allowing for rapid feedback and user insights. Unfortunately, common myths about the downsides of prototyping mean it isn't used as frequently as it should be. Learn the truth about prototyping a...

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In this episode of Shopify Masters, we chat with Nadia Tucker and Stevie Angel of Active Truth. They share how their multi million dollar activewear brand is built on inclusivity and functionality.More

Thinking about selling on Amazon, but not sure where to start? Learn how to set up your Amazon Seller account and create product listings that sell in this beginner’s guide.More

Suffering from writer’s block when it comes to your business plan? Check out these examples for inspiration.More

Funding is one of the most important financial choices you’ll make in your business. Learn about your small business financing options, plus essential small business finance skills for successful entrepreneurs, including building a budget, tracking sp...

In this episode of Shopify Masters, we chat with Albert Matheny, the founder of Promix. Albert shares how Promix started as a way to solve the problems he identified in the nutrition space and the lessons he’s learned from building a business from scr...

The Shopify Theme Store is now open to partners! It’s time to list your theme and establish yourself as a trusted Shopify theme developer. But first you must submit your theme for review. Success during the theme review stage actually starts well befo...

Accessibility is a requirement of Shopify themes. To help make sure all themes on the Shopify Theme Store are highly usable, we’re introducing new accessibility requirements. In this article, learn what those requirements are, and how to test your the...

Giving your clients creative control is key, especially when they want the ability to customize their store. Shopify’s Online Store 2.0 unlocks powerful tools for personalizing a site.
In this article, we’ll cover how to get started with creating diff...

Measuring usability is a key skill developers can learn to create online stores that deliver results. In this article you'll learn about several usability metrics that can lead to a deeper understanding of user behavior and how to apply them as you bu...

App blocks represent a radical change in how apps are included in themes. Now, merchants can add app blocks to a compatible theme section or wrapped in a platform-provided section, which can be full-width, a fixed size, alongside or contain other cont...

Leveraging social proof can help you build credibility as a Shopify Partner and Developer, which in turn helps merchants make better-informed decisions about how your app or service can help them. In this article, we’ll cover what social proof is, and...

A break-even point tells you exactly how much product you need to sell to become profitable. Learn how to calculate your break-even points, with examples and a free downloadable template in this guide.More

Introducing the Shopify App Challenge 2021. This program will help developers build innovative and exciting solutions for merchants gearing up for their busiest time of the year: Black Friday/Cyber Monday. With an eight-week timeline, plenty of guidan...

With the Shopify Theme Store reopening for business, there’s never been a better time to start building Shopify themes. In this article, learn how to prepare your theme for submission to the theme store, and how to set it—and your team—up for success ...

Growing an engaged user base for your app isn’t solely about driving new acquisitions. It’s crucial to understand how to increase active users through user engagement tactics. In this article, you'll learn app user retention strategies that will trans...

Shopify’s Storefront API is used to build API-powered commerce experiences, letting you create new and unique experiences. This learning kit is a tool to familiarize yourself with the API, so you can start building innovative solutions.More

When developers and designers expand their business into a new space, it often brings new challenges as well as new opportunities. The Safe As Milk cofounders share their experiences building for the web, how they approach designing for ecommerce, and...

From figuring out what you’ll sell to how you’ll create inventory, we’ll walk you through the 7 essential steps you need to take to become an entrepreneur.More

Stay up to date with all the product news you need to know in September, to continue your work as a Shopify Developer and Partner.
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Prepare your business for the holiday rush with this shipping guide. It covers how to create a seamless customer-first shipping experience during a busy sales period, including how Shopify Shipping, Local Delivery, and Local Pickup can help you ship m...

With Black Friday/Cyber Monday (BFCM) on the horizon, there’s no better time to invest in marketing your app to the users who need it. In this article, learn how to stand out from the competition, get your app in front of your target audience, and bui...

Providing the best user experience possible becomes more difficult as products get more complex. Information architecture helps us navigate the information, content, and functionality of an interface, ensuring that information and services are easily ...

Reviews are the lifeblood of a Shopify app: they help attract new merchants and give you feedback on how to improve. But, as a developer, there are rules you need to follow in terms of where, when, and how you ask for reviews to abide by the terms of ...

Most people like having options. But when online shopping, having too many choices quickly overwhelms users, and can cause your clients’ conversion rates to plummet. In this article, we cover how to encourage fast decision making through a concise and...

The copy on your client’s site or app is one of the most important aspects of the design. In today’s article, leading UX writers, content designers, and content strategists reveal their top 10 tips on how to craft effective content with your client’s ...

Task modeling is a technique that is used to record user needs. In this article, we’ll show you how to build task models, and demonstrate how they can help convert user research insights into compelling ecommerce designs for your clients.More

Have you already started building for the Shopify App Challenge 2021? We’ve put together best practices for building an app that users can navigate with their keyboard to meet keyboard accessibility and web content accessibility guidelines (WCAG). We ...

Imagine a situation where your team spends months creating and perfecting a product design only to find out after launch that the product fails to meet your customers’ needs. To prevent this outcome, product teams strive to find an approach that minim...

Feature creep (or scope creep) is when you add excessive features to a product that make it too complicated or difficult to use. It can cause a project to go over budget and extend its deadlines. In today’s article, you’ll learn how to recognize featu...

Understanding the needs of your clients' customers is crucial for running and building a successful business. User research, therefore, should be an essential part of the design process, but it needs to be planned carefully: you need to choose the rig...

To succeed in ecommerce you need three things: in-demand products to sell, the skills to market them, and the drive to succeed. To give you a head start, we've analyzed the sales data to share a list of 17 profitable, in-demand products that are trend...

One aspect of business that is constantly changing is overseas shipping. If you’re thinking about or already using AliExpress to dropship products to customers, this article about ePacket delivery is for you.More