Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business. In this post, we’ll show you how to effectively build a big, engaged following on Instagram.More

“How do I get traffic to my website?” No matter what product you sell, driving targeted traffic to your online store is a crucial part of growing your business—whether you’re trying to make your first sale or scaling to your 1,000th customer. But know...

If you ask most people whether they like having a choice, the answer will be yes. Having too many choices, however, quickly overwhelms users, and can cause your clients’ conversion rates to plummet. In this article, we cover how to encourage fast deci...

High-quality content can make or break an ecommerce project. Regardless of all the efforts that go into designing a beautiful store, unappealing product visuals can ruin the entire experience. This article will walk you through how you can build a con...

In this month’s edition of The Founder’s Zodiac, we’re shining a bright light on the oft-taboo topic of money. What’s the best way to track, save, and invest? And, based on your Founder Sign, how does your own relationship with money impact your entrep...

In this episode of Shopify Masters, we catch up with three previous guests on how they are growing through the impacts of COVID-19. We chat with Chris Meade from CROSSNET on how they experienced a 500% increase in sales, Jess Ekstrom from Headbands o...

Mind maps are essential tools for product designers because they allow teams to organize and visualize their knowledge about users, features, and product design. This helps teams to stay organized and create the best end product for the user. In this ...

From seasonal downturns to crucial scaling periods, there are many situations when an entrepreneur needs to seek business financing. We take a look at the key financial moments to be aware of when you're planning and how to conquer the financial ups a...

There are over one million businesses that make up Shopify. We are lucky to have the chance to share their stories and inspire others to follow their passions and create change through commerce. Here, to offer some inspiration, we’ve compiled a list o...

When Jamie Alexander started browsing for swimwear for his 11 year-old transgender daughter, Ruby, he was surprised by the lack of options. So he launched his own business selling form-fitting wear for trans girls. More

A kanban board is a powerful project management tool. In this article, we review Kanban methodology as well as general guidelines for using a kanban board with design teams. We provide recommendations for best practices, as well as different kanban to...

Creating a great shopping experience online isn’t just about features—it’s also about speed. That’s why we built a new report to help improve awareness of your Shopify store’s speed and measure it against businesses like yours.More

Developing your first Shopify app is exciting and you’ll definitely learn a lot in the process. That said, you are probably going to make some mistakes and experience some setbacks along the way. But what if you had a cheat code that would help speed ...

At just 24 years old, Keisha Greaves discovered she had limb-girdle muscular dystrophy. As the symptoms began to progress, she thought her dream career in fashion would never be realized. Now, she runs her own t-shirt business, Girls Chronically Rock,...

Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine shares her launch roadmap, thoug...

There has always been a lot of buzz around the concept of a design sprint, a five-day process for coming up with actionable solutions for your projects. But how exactly do design sprints work, what are the challenges involved, and should you even be r...

One of the biggest challenges new businesses face is building an audience for their products. This step-by-step guide will take a thorough look at what you need to know to start a blog and grow it into a source of traffic and income. And while our g...

In this article, we'll look at why the routes and page_image objects were introduced to Liquid, and demonstrate how they can be implemented on your custom theme builds. We'll also explore the positive benefits of using these objects, both from a merch...

In today’s fast-paced and highly competitive world, companies are continually searching for new ways to work more efficiently. In this article, you'll learn five techniques to speed up, improve, and iterate on the traditional design process. By using ...

Brothers Reza and Mehdi Farsi turned their love for biking into a business by launching State Bicycle Company. In this episode of Shopify Masters, Mehdi shares how they market their bikes, coordinate sponsorships, and create limited-edition bikes thro...

The best ecommerce sites all have one thing in common: amazing product photography. It’s one of the main factors that drive conversions. Customers can’t touch or experience your products physically, so it’s up to you to make them come to life online....

You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you write the emails, all with the goal of leaving your customers happy. But when it comes to shipping, it can feel like...

Want a competitive edge in your career? Then you need to practice deliberate, continuous learning. Learning shouldn’t stop when you’re out of school or when you get professional certification. In fact, the creative and tech industries are changing so ...

Investing in your business might be something you're excited to do, or it might be something you're approaching more cautiously. Either way, there's some (very important) prep work you'll need to tackle before you get started. These three things will ...

The copy on your client’s site or app is one of the most important aspects of the design. In today’s article, leading UX writers, content designers, and content strategists reveal their top 10 tips on how to craft effective content with your client’s ...

After getting the Instagram handle @Sauce, Nick Guillen and Nick Ajluni began to build a feed that attracted the likes of Sam Smith and Complex. Behind the scenes, the duo developed truffle-infused hot sauces and launched Truff to their community. In ...

A design brief is a key management tool that outlines your design project so that both you and your client understand exactly what to expect regarding deliverables and workflow. In today’s post, we share how to write a design brief, and the six elemen...

Though a critical element of ecommerce, shipping isn’t the most exciting part of your business. To make it a little easier, we look at 10 common shipping problems and how you can address them head-on.More

Getting your first customer is a significant milestone for every entrepreneur. If you still need to make your first sale, try our 30-day challenge—complete with checklist—to start driving traffic and revenue.More

When was the last time you made an effort to re-engage customers to get them to come back? If you've yet to market to current customers after the sale, now is a good time to build a cohesive strategy for customer retention. Today, we'll look at how to...

To design products with excellent UX, you need to understand how your users think and organize information. Yet, when it comes to organizing content in our own products, all too often, we structure information based on what we think is optimal for our...

Coming up with a great idea for a product to sell online will occasionally strike when you least expect it. Many times though, it’s something you need to be proactively on the lookout for—but where should you begin? We've organized a list of the best ...

Email marketing continues to be the top driver of online conversion. It is also the most effective way of building a customer journey that can scale in a personalized way across your client's buyer personas. However, clients often overlook the technic...

In this month’s instalment of The Founder’s Zodiac, we’re talking business partnerships. Should you launch your idea alone or with a co-founder? How and where do you find business partners? And, based on your Founder Sign, who is the ideal partner for ...

Youtuber Joe Andrews, has been creating content on haircare and style for over a decade. As his community grew, Joe decided to create hair products based on the feedback that individuals shared with him and launched BluMaan. In this episode of Shopify...

Retail is entering a whole new world. As a result, the tools retailers use must adapt to these changes. Clunky cash registers alone can't keep up. Leaner and more modern point-of-sale (POS) solutions are stepping up to the plate, but there's a lot to ...

Price is one of the most important factors merchants look at when deciding to install an app. That means that choosing the right pricing model for your app will have a huge impact on your bottom line. Learn about the different pricing models you can u...