It’s never been more important to make the most of every visitor to your online store. In a digital world where ads are expensive, and attention is scarce, you can’t miss the opportunity to connect with would-be buyers.
That's why we're excited to in...

Trey Lockerbie began brewing at home kombucha as a way to help strengthen his sister's immune system. His love for kombucha grew when he met his spouse Ashleigh. Together they founded Better Booch–a kombucha company that brews light-hearted fermented ...

If you’ve just launched or are about to launch your online store, congratulations! To keep the good times rolling, you’ll need to learn the basic small business accounting tasks that come along with owning a store—and quickly.More

A guide for teens and their parents to learn the benefits of youth entrepreneurship, ways to get started, and plenty of ideal business ideas for teens. Plus: take our quiz to discover your Baby-Sitter's Club personality type.More

Sometimes, in order to secure the capital you need to start your business, you have to look beyond typical crowdfunding and kickstarter campaigns. Robin Axon, Managing Partner at Mantella Venture Partners and an early stage investor in QuickPlay Media,...

In this edition of What’s New for Developers at Shopify, learn about discount Functions, choosing your own app category, Shopify CLI 3.20, and more.More

Pinterest has been around since 2010 and added social commerce in 2015. Now, conversion from aspirational to purchase is possible with the Pinterest Buy button and other features.
So, how do you use it for your online store? Here’s a how-to guide to s...

In the United States, the federal government issues individuals and businesses tax identification numbers to track how much tax they’ve paid.More

In this episode of Shopify Masters, you’ll get a behind the scenes look at Rare Beauty, the cosmetics brand founded by Selena Gomez. Chief Marketing Officer Katie Welch shares her marketing strategies: her approach to brand storytelling, how they’ve b...

In the United States, individual states and municipalities charge a sales tax on retail purchases to raise revenue for the government.More

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Choosing the best shipping strategy impacts your store’s conversion rate and profitability. Find out how to get it right.More

Great customer service is the new standard. Is your business keeping up? Today, we'll cover the skills, tips, and tools you need to deliver an outstanding support experience.More

Customer complaints can be your biggest hurdle or your biggest ally. We walk through proactive measures to reduce them and how to use the complaints you do get as powerful feedback.More


Building a brand from the ground up that stands out is no easy task. Whether you've got nothing but a business idea or want to pivot your existing brand, here's everything you need to know about building a strong identity for your business.More

Creating a marketing message that is unmistakably, undeniably you requires consistency. Focusing on uniformity in your brand attributes and identity means everything customers see and hear from you evokes the same kind of feeling. That feeling is what...

Learn how to sell food online, with expert advice on navigating food law, maximizing your marketing dollars, and building a mouth-watering brand.More

Checkout performance is a major factor in helping merchants get more sales, which is why it’s important to make sure your shipping app isn’t slowing down checkout. In this article, learn best practices for keeping your shipping app fast.More

Learn how to start a skin care line from scratch in 11 steps, with advice from a serial entrepreneur and beauty business pro.More

 
Digital gift cards have emerged as a way for businesses to supplement their cash flow as communities seek out opportunities to support local businesses during the COVID-19 crisis. However, not every local business has a solution for selling gift card...

Thinking about starting a business in Nebraska? Our guide will help you get your new company up and running in the Cornhusker State in eight steps.More

Kamil Sattar has made a name for himself as The Ecom King on YouTube, where he teaches aspiring entrepreneurs how to start their own online businesses. In this live episode of Learn with Shopify and Shopify Masters, Kamil shares tips on finding produc...

Learn how to to create a fun unboxing experience that delights customers and improves your retention rate.More

Thinking about starting a business in New Mexico? Our guide will have your new company up and running in the Land of Enchantment in eight steps.More

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With a unified commerce platform, businesses can effectively sync their online store and in-person sales. With a single view of inventory, orders, and customer data, it's much easier to keep track of what’s happening across your entire business in rea...

Thinking about starting a business in New Hampshire? Our guide will have your new venture up and running in the Granite State in eight steps.More

In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey shares her drive for staying consistent with creating content for Blogilates for over a decade, the desig...

A unique selling proposition is one of the keys to developing a memorable brand. Here's how to shape your own USP, plus 10 examples for inspiration.More

The best cheap ecommerce platforms are Shopify, WooCommerce, BigCommerce, Wix Stores, Volusion, BigCartel, Ecwid, LemonStand, PrestaShop, and Spree Commerce.More

Take our entrepreneur quiz to discover your type. We’ll assess your skills, interests, and goals to give you a snapshot of your personality and tips for using it to pursue the business of your dreams.More

Thinking about starting a business in Rhode Island? Our guide will have your new venture up and running in the Ocean State in 8 steps.More

In this edition of What’s New for Developers at Shopify, you’ll get important updates to continue your development work. In this edition, learn about new OAuth recommendations, updates to your Shopify App Store listing, hot reload for theme app extens...

Shopify’s mission is only possible with best-in-class commerce apps that let merchants customize Shopify for every kind of business. That’s why we’re laser focused on providing the tools that developers need to build better apps and succeed in the Sh...

Shopify's monthly update roundup provides you with summaries of the most important product updates you need to keep your work flowing smoothly.
Read on for September's information. If you’d rather receive these updates via email, sign up for our month...

Metafields are about sharing the right content with the right audience in the right context. They offer a simple, flexible way to build a personalized storefront and deliver experiences that delight new and returning customers—and keep them coming bac...

Metafields sound technical, but with a bit of time they can be simple to understand. At the core, they’re about adding additional information into your admin or storefront that doesn’t come standard across Shopify’s platform. In this article we explore...

We've got a big announcement that's been months in the making—Shopify Unite is coming back. But the event isn't going to be the way it used to be. This year, our focus is about meeting and making connections in person. So, instead of a single event in...

Migrating client data and information can be a challenge, but we’re here to help! Read this guide to learn how to migrate your client to Shopify POS.More

Shopify Functions is a radical new way to build unique commerce experiences by allowing developers to inject custom code into Shopify’s backend logic. Functions can meet the demands of the biggest sales events on the planet, while still executing with...

Introducing Shopify Editions: a brand-new way to explore the most important new products and services you need to grow your business. Twice a year, we’ll release a new Editions experience, showcasing our latest releases with context and guidance to he...

Secure, fast, and upgrade-safe, Checkout Extensibility provides everything developers and merchants need to optimize the checkout experience for buyers. Not only that, but Partners can now deploy their customizations through a custom app or public app...

We’re sharing exactly what a great commerce app looks and behaves like. Built for Shopify includes high quality standards and App Design Guidelines with clear components and visuals for building an app. When apps meet Shopify’s new standards, they’ll ...

At Shopify, we require data minimization practices as part of our privacy by design approach to commerce. To reinforce this, APIs will now redact customer personal data by default and allow you to apply for necessary access to customer personal data a...

Learn how Avesta used Shopify's Marketplace Kit to build their custom marketplace and onboard 20 Shopify merchants all with the help of available APIs and documentation.More

Learn how to build a Shopify POS demo store that shows your clients with online and ecommerce operations how using the best omnichannel solution generates more income and directly impacts their bottom line.More

Shipping has become a huge logistical challenge for merchants around the globe. In this article, we talked to a few Shopify Partners to find out what the clients they work with are currently dealing with, and how agencies can help merchants solve supp...

It’s no longer enough to just compete on price or a specific product feature. It’s essential to not just help merchants meet customers’ expectations, but also exceed them. We polled some trusted Shopify Partners and industry leaders to find out what i...

Are you putting as much effort into nurturing leads as you are developing customer relationships? If not, you should be. After all, leads have the potential to grow into profitable clients — all they need are time, patience, the right product or servi...

Today, delivering an outstanding customer experience is one of the main ways a business can differentiate itself. In this article, we dive into Shopify’s Future of Commerce report and tap a range of savvy Shopify Partners and insiders to explore how y...

Learn about how you can build a marketplace ecommerce solution for your website or surface using Shopify Marketplace Kit, a collection of APIs and documentation that will have your marketplace up and running fast.More

We're making big changes to how we connect with our developers and partners. Shopify Unite, our annual developer conference, is evolving. Instead of one event, limited to one location, centered around one moment in time, we’re branching out and creati...

Introducing Shopify Audiences, a powerful prospecting tool that works to enhance top of funnel advertising campaigns by targeting high-intent buyers. Shopify Agency Partners can now use Shopify Audiences to help Plus merchants with one of their bigges...

Automation technology for ecommerce retailers has been a growing discussion for years, and it's now a necessity for businesses that want to scale. With Shopify Flow, the possibilities for your clients have just opened up tenfold. Read on to learn how...

To help you in your search for the perfect color combination, we’ve compiled the ultimate list of the best and free-to-use online color palette generators. We hope that you’ll find a tool you like, and that will inspire you to move outside of your c...

Are you struggling to find clients for your web design business? We know it’s tough, but there are fast ways to get new clients. Learn how in this guide. More

Social commerce is establishing itself as a key channel for businesses, which means now is the perfect time to help merchants experiment with new social commerce strategies and take existing ones further. We talked to a range of Shopify Partners to fi...

Solutions that help merchants not only start selling, but also enable them to easily manage the day-to-day of running a business entirely from their mobile devices are needed more than ever, and are critical to developer success in our mobile-driven w...

We often get asked to highlight some of the great apps that work with Shopify POS, so we’ve curated a collection of apps that will take your omnichannel selling to the next level. We've selected apps we know our merchants love to use in key retail cat...

Stay up to date with all the product news you need to know in June to continue your work as a Shopify partner or developer.More