Now more than ever, creative gestures can go a long way to bolster customer loyalty. We walk through a few new ways to spark unexpected delight through little extras that will further the connection between your customers and your business.More

  Upselling requires a strategic approach for the best results. Check out our favorite upselling tips and tools to help you grow your bottom line and strengthen your customer relationships.More

Animation is a great tool for improving UX on the web. You can use motion to explain difficult concepts and add UI interactions to a site or app to significantly increase engagement. However, creating captivating yet clear animation can be a challenge...

Customer retention solutions, like loyalty programs, can benefit from gamification. It can expand these programs to help keep your client’s customers happy, engaged, and wanting to come back to purchase more from their brand. In this article, you’ll l...

More than ever, your offer will determine how effective your marketing campaigns are this Black Friday Cyber Monday. The good news is you don’t need to start planning months in advance or slash your prices to have a successful BFCM. With this guide an...

Warm up your support inbox because the holiday rush is underway. Big spikes in the demand for support can really test your systems and processes, but they’re also a tremendous opportunity to make a great first impression and create lifelong customers—...

In the early days of the web, HTML evolved rapidly alongside the emergent JavaScript and CSS standards. Things may have seemed to have slowed down after the release of HTML5, but new elements are continuously being added. In this article, you’ll learn...

The Agile methodology is popular among product teams because it allows them to create products faster that meet customer needs better. Though Agile's roots are in software development, it's very effective in design as well. In this article, we show yo...

The democratization of beauty has opened up an industry once dominated by a few massive brands. And, surprisingly, there’s still room. Trends and niche markets spring up almost daily, ready for the taking. Those with the ability to go quick to market c...

When Dan Blacklock saw that there wasn’t a convenient way to store and display board games, he began prototyping modular and adjustable shelves. After Dan successfully crowdfunded over $1 million on Kickstarter and CrowdOx, he began building BoxThrone...

When beginning to build a theme or prototype, many developers use placeholder text or images. This is usually because they want a design to feel real, authentic, and similar to the final product. Shopify’s built-in placeholder_svg_tag filter lets deve...

The best side hustles help you build a business for yourself. Here are the 10 most profitable side hustle ideas you can make money from today. More

Whether it’s Black Friday, Cyber Monday, or the holiday season, an influx of sales means lots of orders to ship. Here’s your complete guide to shipping during a rush.More

At the best of times, running a business can feel a little like a classic video game—leaping over obstacles and gathering rewards, only to have to do it all over again once you hit the next level. Then Black Friday Cyber Monday arrives. If friendly di...

One of the most crucial elements of any ecommerce site is the product page. With careful use of Liquid, developers can use deep-links to automatically select particular variants on a product page. This allows your clients to highlight key items and mi...

Once they start, entrepreneurs have a hard time stopping. But that doesn’t mean they never get stuck. The good news is that "feeling stuck" doesn't mean staying stuck. In many ways, it’s what entrepreneurs do in these moments when they don’t know what...

Andrew Olaleye and Aneto Okonkwo quit their jobs at McKinsey and Google, respectively, to start Chatdesk. Their vision was to improve customer service and create new jobs for people around the world. In this case study, we sat down with them to talk a...

When Enrico Frezza was 29, he started experiencing severe adult acne and took matters into his own hands. Meticulously researching for the next three years, Enrico launched Peace Out Skincare and its first product, the Acne Healing Dot. In this episod...

Returns, refunds, and exchanges are all a part of selling online. But with a well-crafted return policy and a system to handle requests, you can encourage new shoppers to buy from you and turn dreaded return requests into repeat business. Here’s how.M...

We’re excited to introduce the first APIs and tooling that will enable partners and developers to build new subscription experiences directly within Shopify Checkout. Starting today, you can use the Shopify Subscription APIs and Product Subscription E...

Shopping ads are some of the most clicked ads Google has to offer. Regardless of your budget or desire to actively manage campaigns, there is a path to success for you with Shopping Ads. Learn how to craft the perfect shopping feed.More

Google is one of the most powerful tools out there to help your clients acquire new customers. In this article, Google Product Marketing Manager, Erin Sagin, shares behind-the-scenes advice on how to use three of Google’s most profitable advertising p...

What inspires you to get up every day and dedicate your life to your big idea? Is it the promise of financial freedom, passion for a cause, or something else? We all have different motivations for starting a business—and for sticking with it—even throu...

Fashion meets function is at the heart of Klassy Network. Founder Natalie Rogers turned a personal need for stylish glasses that filtered out blue light from screens into a seven-figure business. In this episode of Shopify Masters, we chat with Natali...

As a small business owner, you're the expert on your business. But it can be challenging to also be an expert on everything that goes into setting up and growing your business. That's why the Shopify Experts Marketplace exists: to help connect you wit...

Shopify’s online store search function is a fully featured, powerful tool for buyers to search across all of a shop's products, articles, and pages. As your client’s store becomes more complex, they may require a more nuanced search process to filter ...

For ecommerce businesses, the shipped package represents the most direct touch point and connection with a customer. It also happens to be one of the most underused marketing opportunities.More

Find out what to do with your best and worst stocks for maximum profitability and sales.More

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This year, Black Friday Cyber Monday (BFCM) promises to be a different kind of shopping season. But one thing holds true: experience only makes you stronger when it comes to navigating the new normal of BFCM. In this article, four seasoned Shopify exp...

The 2020-10 API release is here. Learn what’s included in this release, including asset checksums, discount enhancements, Legal Policy API, draft products, and more.More

Our research shows that customers say they care about sustainable and ethical consumption—but once price or shipping times factor into buying decisions, those good intentions can start to crumble. How can brands act as role models for sustainability an...

Slow loading times on embedded apps can be a frustrating experience for your users, getting in their way and causing a negative impression of your app. Even worse is when your app fails to load at all, meaning you spend your time chasing down reports ...

As Stefan Gehrig started CrossFit, he saw a gap within the market for bags specifically designed for this fitness regimen and launched King Kong Apparel. In this episode of Shopify Masters, we chat with Stefan on product development, prelaunch strateg...

After winning the Shopify App Challenge, developer Tilo Mitra launched his app on the Shopify App Store. Now, a couple months later, Tilo has learned some important lessons about growing and scaling your app for success. In this article, we sat down w...

Choosing the best shipping strategy impacts your store’s conversion rate and profitability. Find out how to get it right.More

During Black Friday/Cyber Monday, it’s not only merchants who need to be prepared for higher traffic volumes. Your app may be handling Shopify webhooks effectively at the current rate they’re received, but are you ready for a large seasonal spike? Lea...