Learn how to create an Amazon seller account in 5 steps with our guide. Discover how your Amazon seller account can help you reach millions of potential customers.

We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and see what SERP features you should be targeting.

As there are so many options for outsourcing blog writing, it can be overwhelming to know where to start, how to evaluate the different options, and how to choose the best option for your needs and budget.

Learn about the average Instagram Ad cost with some helpful tips for managing your Instagram advertising here at Semrush. Find out more.

For agencies, it’s crucial not only to land new clients but also to retain existing ones. In this guide, you will find an introduction to the client management concept along with best practices for improving your customer relationships.

Squarespace’s easy-to-use design offers a range of SEO-enabling features. We share 6 tips for improving your SEO on your Squarespace site.

We share our top 10 CTA examples for writing stronger, more enticing call-to-actions.

In this episode of our SEO Reality Show, see how to perform a technical SEO audit for a real US bakery and how to follow the same process for your business.

In this article, we compare two of the most popular content management systems, including their features and technical requirements.

We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at position one!

Backlinks are a vital part of your SEO campaign, but how should you choose the right backlink building service? We’ll share 5 tips to help you find the right one.

What Is a Slug? URL Slugs and Why They Matter for SEO

From market share formulas to real-life examples, this post will uncover how to calculate market share in the digital space and unwrap the most efficient tactics for its expansion.

We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance. One month into the campaign, we‘re ready to share their expert tips on how the website can improve its site performance by ...

Developing your semantics core is an essential part of SEO optimization. See how to conduct semantics SEO research in this case study of a Florida-based bakery.

Discover our complete guide to creating quality content using Semrush, with tips, advice, and useful tools. Find out more here.

If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool is best.

When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus exclusively on quantity, rushing to put out a ton of SEO blog posts th...

Strong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.

To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them.

Our SEO Reality Show is back and, in episode three, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. We tasked an expert agency with devising the best possible structure for the small business’ website to h...

Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.

Find out how to create better briefs for your content writing services with five easy to use tips.

On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.

In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for your audience.

Content optimization is key to help you achieve the goal of every content piece. Learn how to optimize your content for SEO, backlinks, and conversions in 2021.

Display ads are the next step in your online advertising journey – but what are they, and how exactly do they work?

Landing pages are an essential part of the user journey and have an important role to fulfill. In this guide, we share our tips for building a landing page that converts.

The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO teams, on the other hand, don’t seem to be using split-testing to ...

Our step-by-step guide details how you can search for keywords for your business with Google Search Console, Semrush, and more.

Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery in Miami, Florida in the US. In this episode, we’re going to look at one of the main components of SEO success, which is building a strong link profile...

Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form content, sharing insights into how long your content should be and how a su...

Improving your Core Web Vitals can positively affect your page speed and your users‘ experience. We‘ll share how to track and fix poor readings.

If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips to improve your site rankings and how to properly build out other areas, too. R...

Find out what an ideal client profile is, how to create one, which parts to include, and get a free template to start optimizing your marketing efforts.

To be successful on social media as an enterprise business, you should be bold, different, and push boundaries with your posts. You should have developed the strategy for small businesses and have a rigorously tested posting structure with set times of...

VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.

Learn how to write a marketing plan from scratch with our in-depth guide, and get a free marketing plan template for your agency to use.

You can use content calendars to plan, publish and track your content over time. We share 3 content calendar templates to help you get started.

In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage.
This post will uncover the key make-or-break factors that are likely to give a...

Keyword search volume is a valuable search engine optimization metric. Here’s how you can use Google search volume data to improve your SEO.

Market segmentation strategy is essential for your total marketing strategy. Learn about the different types of market segmentation with examples here.

Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company.

If you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traff...

Explore how to do a competitive content analysis step-by-step in 2021. Find out how to use it to identify your own content strengths and areas for improvement.

Tracking your keyword ranking can help you stay on top of your strategy. In this guide, we‘ll show you the best tips and tools for tracking your rankings.

On June 2, Google announced its first core algorithm update for 2021. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries seem to be SERP winners and losers, and which web...

Submitting a sitemap directly helps Google’s crawl bots index your site and determine its relevance. We‘ll share how to submit your sitemap to Google.

A curated list of the best free public data sets and sources of information where you can research for content ideas and find valid data. The following public data sources are all reliable, credible and the best sources of all data across the internet.

Being able to build a high-performing content hub is essential in 2021. Explore the 8 key steps to creating a successful content hub and best structure examples.

About a year and a half ago we set a goal to build the largest, fastest-updating and highest quality backlink database. Now that we’ve hit our goal we can’t wait for you to test it out yourself!

It’s 2021, you need your digital marketing to move fast. To help you find, report and manage backlinks, Semrush is launching the fastest backlink analytics checker in the market.

Explore the top 7 (less known) ways content marketers can use Semrush to boost their content marketing efforts in 2021.

In this guide, we’ll review the different types of website sitemaps, their benefits, and how to fix sitemap errors with the Site Audit tool.

Site crawlers are integral to the process of indexing websites on search engines. We‘ll explain how they work, and how to make your site “crawler friendly.”

There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win in search, SEOs need to stop following trends and start doing more testing and resea...

In this guide, we‘ll explore how a href links work, why it‘s important to stay on top of your hyperlinks, and how to find and fix bad hyperlinks with the Site Audit tool.

Crawl errors make crawling and indexing your site harder for search engines. In this guide, we share 5 critical errors and how to fix them with Semrush.