SEO

5 Surprising SEO Test Results

Guest host Emily Potter takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy.

Ethical Marketing: Definition, Principles, & Examples

To broaden my initial understanding of the topic, I: Spoke with three marketers whose marketing efforts are guided by their ethics. Polled marketers on both Ahrefs’ and my personal Twitter account. Trawled websites and other resources. A...

Top Trending Topics

  We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.8 billion keywords. We discovered these trending topics by looking at the keywords in our database that had the…Re...

Broken Link Building: The Complete Guide

But it’s not entirely foolproof, and there’s some nuance to doing it well. In this guide, you’ll learn how to get backlinks from broken link building. But first, let’s cover the basics. What is broken link building? Does broken link…Read more &#8...

Next Search Intent

Satisfying search intent is a critical component of our daily SEO work. But if you're not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today's Whiteboard Friday, Ola tells you what ...

Canonicalization: What It Is & How It Works

According to Google Webmaster Trends Analyst Gary Illyes, ~60% of the internet is duplicate content. Canonicalization is complex and often misunderstood. I don’t think most of the duplicates are nefarious. It’s mostly going to be technical issues that ...

What Is Link Bait? 7 Successful Examples

  That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type of page you can create that will naturally earn links…Read more ›

11 Internet Marketing Strategies That Work

To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11 internet marketing strategies that work: Search engine optimization Co...

SEO Vs. SEM: What’s The Difference?

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create a winning SEM strategy to drive more traffic to your…Read more ›

9 Ways To Design Inclusive Content

Inclusivity is about understanding diversity and ensuring everyone can be involved to the greatest extent possible. It's an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts ...

Looking Into SERP Volatility With Semrush Sensor

Google‘s SERPs are volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not inherently a bad thing — with Semrush Sensor at your disp...

Measuring Link Building

SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today's Whiteboard Friday, Tom shows you how to think about these metrics as pa...

How To Get Faster SEO Results 

The ability to get results faster than others gives you a competitive edge whether you do SEO in-house or as an agency partner. Here‘s how one successful agency uses the agile SEO method and PageImprove to get it done.

The Link-Earning Stack Every SEO Should Strive For

Description: The truth is, there’s no such thing as a one-size-fits-all link earning approach or vendor. You need a link earning “stack” that appropriately reflects the complexity of your marketing and content goals. In an ideal world, here’s what that...

Blue Ocean SEO Strategy

If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environ...

Top Trending Topics: What People Talk About Online

Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.