Explore how to create video ads for YouTube and Facebook with our actionable tips.

Geofencing is a marketing technique used to identify potential prospects based on their location. Learn how it can help improve your ROAS!

From optimizing your Google My Business profile to launching geofencing campaigns, there are plenty of great ways to boost your local online marketing strategy.

What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!

Looking to become a better writer and boost your writing skills? Explore these 16 tips and tricks from content marketing and copywriting experts!

Do you know how metrics in Google Analytics works, how to track them, and tips & tricks for monitoring your website‘s performance.

Dynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your business!

Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!

We explore how CPA works, its many benefits, and how to build your own CPA strategy.

Everything you need to know about native advertising — from its definition and formats to performance monitoring.

Struggling to attract leads on LinkedIn? Learn how to create an effective LinkedIn marketing strategy to promote your business and generate organic leads.

Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile.

Learn how HTTPS works, its benefits, and how to switch to HTTPS on your websites.

We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?

We share our picks for the best SEO blogs to read in 2021 for professionals of every skill level.

How to make sure your content is seen by the right people, at the right time, and in the right way? And how to ensure it triggers the intended action? Discover this essential guide to content mapping to find out! (Includes a free template kit)

Anchor (or jump) links help users navigate your site, improve user experience, and can boost your SEO. We‘ll show you how.

Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one!

Bing accounts for a fifth of all US searches. Learn how to optimize your website and rank on Bing search without hurting your Google ranking efforts.

A markup language is a system of annotating computer text documents. Learn more about them, view examples, and discover what they’re used for with Semrush.