Moz

Link Relevance Vs. Content Relevance In Link Building

Relevance is talked about a lot in the context of link building, yet none of us know exactly how Google measures it. When it comes to link building, and specifically the part that relevance plays, the potential answers are a lot more complex than we th...

How To Hire For And Develop A Successful SEO Department

It’s a highly competitive market for SEO skills at the moment. But as a hiring manager, how do you ensure that you're selecting the candidate who's the right fit for your team? It’s crucial for the well-being of your your existing team, your prospectiv...

In Defense Of Spam Score And The Concept Of A Toxic Link

Google has suggested for a while now that bad links won’t have a negative impact on your site. Instead, the algorithm will supposedly be smart enough to withhold any positive benefit from such a link. Tom responds by discussing the benefits of tracking...