Marketing

Underused Tactics And Overlooked Metrics In E-Commerce

There are plenty of impressive tactics or metrics that aren't often discussed, not necessarily because they aren't important, but because it's easy to get locked into the rhythm of reporting on traffic and sales. With that in mind, let's look into some...

Announcing The Local SEO Certification From Moz Academy

43% of local marketers say that there aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to fulfill this need. With this well-organized, engaging video course, you can learn at your own...

Outstanding Local SEO Takeaways From MozCon 2022

While the majority of MozCon 2022 talks are not local-specific, nearly all of them featured applicable expert advice that local SEOs can turn to their advantage. Today, Miriam provides her personal rundown of the best tips she gleaned for local busines...