We’ll outline how to use the best feature of each tool so that you can get started on delivering some real marketing success today. Sounds good? Let’s get into it. Google Analytics is a free tool that provides a 360-degree view…Read more &#8...

To broaden my initial understanding of the topic, I: Spoke with three marketers whose marketing efforts are guided by their ethics. Polled marketers on both Ahrefs’ and my personal Twitter account. Trawled websites and other resources. A...

  We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.8 billion keywords. We discovered these trending topics by looking at the keywords in our database that had the…Re...

But it’s not entirely foolproof, and there’s some nuance to doing it well. In this guide, you’ll learn how to get backlinks from broken link building. But first, let’s cover the basics. What is broken link building? Does broken link…Read more &#8...

  In other words, what about attracting people who are exactly searching for your business? Naturally, you can optimize your website for these kinds of queries too. In this guide, I’ll explain how to do that. We’ll cover the following:…Read ...

According to Google Webmaster Trends Analyst Gary Illyes, ~60% of the internet is duplicate content. Canonicalization is complex and often misunderstood. I don’t think most of the duplicates are nefarious. It’s mostly going to be technical issues that ...

  That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type of page you can create that will naturally earn links…Read more ›

To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11 internet marketing strategies that work: Search engine optimization Co...

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create a winning SEM strategy to drive more traffic to your…Read more ›

In its essence, calculating ROI is quite easy and straightforward. But in SEO, there are many caveats you should be aware of. Those ultimately make measuring and interpreting ROI one of the most complex and challenging problems you can face…Read ...