To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da Vinci to shame. (Or maybe not!) I was an avid…Read more ›

Here’s the process: Let’s go through the steps in more detail.   People usually rely on search volumes for this, but they can be misleading.  For example, “pheasant breast recipes” gets an estimated 1.9K monthly searches in the U.S. But&#8230...

  So according to Google, some types of content need to be produced with firsthand experience to be trustworthy. Here’s what that means for SEO.   No, at least not directly. Nothing has changed here since the original concept of…Read mo...

In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple ways to measure impact on how your SEO performs. Let’s…Read more &#8250...

How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it: Here are three reasons why: In this guide, I’ll explain how to build links from resource pages in three simple steps.  But first, let’s…Read more &#8250...

  Let’s look at the options. It’s easy to get started tracking keywords with Ahrefs. We have two core ways to track keywords to suit most budgets and businesses: Free keyword rank checker (best for spot checks) Ahrefs’ free keyword…Read more...

Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s. This article will help you start your link building journey the right way. I will…Read more ›

  First, it mistakes goals for outcomes of content marketing.  Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.  In this article, I’ll share a perspective on what’s wrong with the typical...

I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned is that there are a lot of ways to start…Read more ›

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be for the year ahead is an essential part of every…Read...