Using Text To Increase Conversions – How Typography In Web Design Can Boost Your Sales

As a digital marketer, conversion is one of the main things you will track in your campaigns. You probably wonder about many various ways on how to optimize conversions on a specific page. But, there is one thing that often gets overlooked by many so-called growth hackers, and that’s using text to increase conversions. Yes, […]
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7 Best Practices To Optimize Your Checkout Page And Boost Conversions

The checkout page bears a bigger stake in securing conversions than one may think. After the effort you have put into driving your prospects down the funnel to the purchase stage, it is the checkout page that can come into play to make or break the final sale. There are many aspects of the checkout […]
The post 7 Best Practices to Optimize Your Checkout Page and Boost Conversions appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

Adbeat Vs. AdPlexity: Which Marketing Intelligence Solution Is Better For You?

Adbeat and Adplexity comparison guide.

Whether you’re new to the affiliate world or already established yourself as a
part of the ecosystem, your main goal is always to stay ahead of the
competition. This is true not only for affiliates but also for publishers and

While all of these stakeholders fulfill different roles, each and everyone one
of them can benefit from intricate information about the competition. The good
news is that there are many ways to get access to this data. U

What Do You Need To Know About The New VAT Updates In EU?

The Value Added Tax or simply VAT is a universal tax applied to the sales of most of the goods or services throughout the EU, including digital ones. Because VAT is a consumption tax, the end consumers are the ones that effectively pay it. However, the sellers (merchants and/or marketplaces – and potentially your business) […]
The post What Do You Need to Know About the New VAT Updates in EU? appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

ECommerce In Sweden – How To Sell Online On The Swedish Market

Sweden, a Scandinavian country with just over 10 million people, has long been known as a positive example for its citizens’ digital proficiency, wealth and social responsibility. Still, however, not many know of its business potential, especially in terms of eCommerce. Their population may not be huge, but they’ve managed to have high cash reserves, […]
The post eCommerce in Sweden – How to Sell Online on the Swedish Market appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

14 Tips To Help You Improve Marketing Strategy Performance

Improve marketing strategy performance by following these easy-to-implement

The practice of promoting products and services has been around for thousands of
years, but this practice has changed significantly in the last few decades.
Rather than depending on conventional channels like print, television, and
billboards, advertisers are now promoting their solutions through social media,
search engines, and other digital channels.

With the above in mind, developing a successful digital ad

Digital OOH Traffic: Out-of-Home Media (Guide 2021)

There is no denying the fact that the marketing industry is slowly transitioning
into a mostly digital state. This has led many to believe that conventional
advertising methods are or will eventually become obsolete. However, new
technological advancements and continued consumer interest have both allowed
out-of-home (OOH) advertising to evolve, even transforming a portion of the
industry into a digital alternative.

As an affiliate publisher, understanding OOH traffic and its digital evolution

A Complete Introduction To Affiliate Marketing For Brands

While it’s true that every company is different, all business owners want to
grow their organization and boost their profits. Having a marketing strategy
allows entrepreneurs to achieve these goals, but there are dozens of different
ways to promote products and services. Fortunately, affiliate marketing is a
great alternative as this type of performance advertising delivers superb
results for countless companies across the globe.

With the above in mind, the affiliate marketing [https://www.lemo

How To Leverage Subscription And Payment Metrics In Your Customer Success Workflow

At this point, it’s been proven time and again that having a good overview of an account is essential and indispensable to any successful CSM. I believe we’re now entering a stage where SaaS businesses need to hyper-optimize their dashboards and health scoring setup to include more than just tired, unreliable metrics such as logins. […]
The post How to Leverage Subscription and Payment Metrics in Your Customer Success Workflow appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

How To Make Money On Instagram

Reading Time: 4 minutes5 Easy WaysIt has become very easy to make money through Instagram. Creators nowadays have multiple options when it comes to …

2Checkout Helps Merchants Selling In India Meet New Tax Requirements

For eCommerce merchants, India is undeniably among the most promising markets today, having seen double-digit growth—12% or greater—year over year since 2014. Last year, India was in the top five countries for online consumer sales, accounting for over $64 billion dollars in revenue.     Popularity of online shopping in India shows great potential What’s most surprising—and encouraging for even more exponential […]
The post 2Checkout Helps Merchants Selling in India Meet New Tax Requirements appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

AdTech Alert: The 15 IOS Privacy Measures Announced By Apple

Apple has been making a huge splash in adtech in the last few months, and it’s
not done yet. In addition to introducing its app transparency tracking framework
back in April, the technology giant has announced even more changes in its next
iOS release at its World Wide Development Conference (WWDC). And, needless to
say, these updates will have a huge impact on advertisers, publishers, as well
as all other

MGID Review: Native Advertising Marketplace

Choosing your native advertising network is by no means a decision you should make lightly. There are many variables to take into consideration that are all equally influential on the profitability of your business. Among the native ad networks, MGID h...

Social Media For ECommerce Businesses – Tips, Stats, Best Practices

Social media has become one of the most dependable and powerful sales tools for eCommerce businesses. Companies can go the patient route with building an organic following or the more direct route, with highly-target ad campaigns.   With 35% of millennials (and a significant number of older shoppers) making purchases via social media, there has never been a better time […]
The post Social Media for eCommerce Businesses – Tips, Stats, Best Practices appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

Which Are The Best Affiliate Marketing Niches In 2022?

There’s a seemingly endless collection of variables that affect the performance
of an affiliate campaign, but there’s no denying that some of these elements
carry more weight than others.

For example, ad content is extremely important, but the popularity of the
product’s niche will have an even bigger impact on the success of a campaign.
So, as a general rule of thumb, it’s always better to work with popular niches
that engage audience members and have a higher chance of success.

That said, ch

Digital Advertising Security: Introducing Buyers.json And DemandChain Object

While programmatic advertising
[] brings a wide
range of advantages over traditional promotion channels, this type of online
technique is not perfect. Transparency has always been one of the hurdles
affecting the whole programmatic advertising industry, and even though this area
has dramatically improved over the last few years, there is still a lot of room
for improvement.

At the same time, even though the seller side of the progra

No, I Don’t Want To Grow My Business

Did you know Growth Quarters is taking the stage this fall? Together with an amazing line-up of experts, we will share key insights into entrepreneurship during TNW Conference 2021. Secure your ticket now! Whenever I discuss my startup with someone, I ...

Best Pop Ad Networks (Popunders & Popups)

Why are Pop Ads so Popular in Advertising? If there’s one ad format you gotta get behind if you wanna make some serious cash, pop ads is it. Not only can it make money faster than almost any other ad type, but it’s also a format that’s super easy to us...

Why An Omnichannel Strategy Is Critical In A Post-COVID World

Picture this: your customer starts off their day on their laptop, browsing your website for a particular product. They get interrupted by a phone call, but later in the day, when they’re scrolling through their Facebook page or Instagram and see your ads, they’re reminded that your product is still in their shopping cart. Around […]
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LeadGen Strategy: Should You Develop An Affiliate Marketing Lead Generation Program?

LeadGen Strategy: Should You Develop an Affiliate Marketing Lead Generation

One of the biggest hurdles you have to overcome when running a successful
business is figuring out how to generate a consistent number of quality leads.
Developing and deploying a comprehensive lead generation marketing strategy
internally can put a lot of pressure on your team. Instead, you can develop a
lead generation affiliate program that allows you to partner with independent
marketers, who attract potent

What Is App Store Optimization? (ASO)

App Store Optimization (ASO) is the process of improving app visibility within
the app stores and increasing app conversion rates. The major app stores are App
Store for iOS and Google Play for Android. In addition to ranking high in the
app store search results, app store optimization also focuses on click-through
rate (CTR). Your goal as a marketer is to convince people to click into your app
store listing when they find it. Some of the things you can do are optimizing
your App Name, Title, Ic

Youtube Affiliate Marketing – Guide 2021

There’s a chance you’re already working with affiliate marketing and you are
exploring new ways to increase your passive income, or you are completely new to
this and you want to know-how are all those YouTubers making a living. Right? In
any case, this article is made to show you what affiliate marketing is (in
short) and how can affiliate marketing be used on Youtube.

We propose beginning from the ground up. We will very quickly introduce you to
affiliate marketing and then get to Youtube.


Pinterest Bans All Weight-loss Ads: What Does This Mean For Health And Nutra Affiliates?

The most popular social media platforms in the world allow affiliates
[] to develop superb campaigns and
connect with audiences across the globe. But, these networks also have to adjust
to consumer trends in order to stay relevant and retain the ability to forge
these deep bonds. In some cases, the adjustments that networks make don’t always
benefit affiliates, like Pinterest’s ban on weight-loss ads.

If you’re an affiliate publisher that specializes in w

Industry Buzz – August 2021

Hi sellers! How are your summer sales coming along? This month’s tips, resources, and strategic knowledge from industry experts to help you cut through the noise, attract buyers’ attention and continue to scale your online business to new heights. We’re delivering insights on both B2B and omnichannel commerce so you can successfully gain a competitive […]
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Improve Your Customer Retention Strategy – CommerceNow 2021 

The past two years have brought about astonishing shifts in our world, with the effects of the COVID-19 pandemic and its necessary restrictions influencing nearly everything – including online business. With these unusual global circumstances as the backdrop, 2Checkout’s fifth CommerceNow 2021 online event this past June was particularly useful to participants, sharing timely presentations from some […]
The post Improve Your Customer Retention Strategy – CommerceNow 2021  appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

How To Develop A Mobile Affiliate Marketing Program For Your Company

Digital marketing has undoubtedly transformed the way businesses promote their
products and services. What’s more, online promotion methods like mobile
affiliate marketing go a step further because they allow advertisers to build
strong bonds with consumers and contact prospects at crucial moments during the
decision-making process. With that said, developing a mobile affiliate program
for your business is not always easy, especially if you have no experience
targeting smartphones.

As one of th

Outbrain Vs. Taboola: How To Choose The Best Content Discovery And Distribution Platform

The widespread adoption of internet-capable devices has fueled the development
of a huge range of digital ad formats. With that said, the most effective ad
formats focus on sharing quality content and engaging the target audience
through captivating creatives. This is because content development and
distribution is still one of the most effective ways to build a brand’s
reputation in the short and long run.

However, there are dozens of different content discovery and distribution
platforms you

Adbeat Review: An Innovative Take On Competitive Intelligence And Analysis

Last year, the paid advertising industry generated almost 140 billion dollars
the US alone
. There’s no denying the fact that affiliate marketing campaigns now make up a
huge portion of the entire marketing industry ad spend. But, this doesn’t mean
that all stakeholders are getting the most out of their investments. This is
especially true for new and inexperienced stakeholders that are trying to make a

Social Media Affiliate Marketing – The Complete Advertiser’s Guide

In this Social Media Affiliate Marketing Guide, you will also learn How to
Create a Successful Affiliate Program.

It’s no secret that social media
[] networks are
helping businesses of all sizes connect with their target audience and transform
these individuals into valuable leads. The reason for this is that social
networks have evolved from a simple tool to a part of our identity as human
beings. Facebook

Home Decor Affiliate Programs For Content Creators

Home Decor Affiliate Programs. Interior design, home furnishings, wall art, and

According to Statista
the value of the home décor market in the United States was forecast to reach
202 billion U.S. dollars in 2024.

Big or small, minimalistic or rococo, one thing we all have in some sort of
shape or form is a home. This means we can all relate to items held in the home
decor environment and in consequence, a w

15 Passive Income Ideas To Help You Make Money In 2021

Passive income can be a great way to help you generate extra cash flow, whether you’re running a side hustle or just trying to get a little extra dough each month. Passive income can help you earn more during the good times and tide you over if you sud...

How Affiliate Networks Are A Source Of New Revenue For Online Learning Businesses?

Do you work in the online education industry and you’re interested in
understanding how affiliate marketing can help you generate more revenue? Maybe,
you already use affiliate marketing [] for your
programs, but wonder if you are getting the most out of it? If so, this article
is made especially for you.

Before we go on, we crafted a Whitepaper Acquire high-value customers for your
online learning business with Affiliate Marketing

The Best 20+ Online Dating Affiliate Programs

Online Dating Affiliate Programs. Dating Online is a norm nowadays. There are
more than 40 million Americans using online dating websites and those users
range from young to old. The online dating market offers options for all kinds
of relationship duration, personality or cultural preferences from ethnicity to
religion, and everything in between.

If you work with affiliate marketing for a very specific niche
[], you
will for

3 Tips To Properly Run Sweepstakes Offers

One of the most popular verticals in affiliate marketing is Sweepstakes. Each year it attracts beginners and seasoned affiliates alike with tons of offers, availability across all GEOs, with high converting potential and good response to all kinds of t...

Branch Review: Deep Linking For Your Platform Made Easy

Hyperlinks, which are normally referred to simply as links, play crucial roles
in the worldwide web. Besides helping search engines and other platforms scour
the internet, links can also be used to direct users to specific content. This,
in turn, can create a seamless transition between mobile app and website,
resulting in a much better experience for end-users.

With the above in mind, figuring out which hyperlinks need to be included and
where they need to go isn’t a simple process, especially