Hi there, and welcome to our “Give me 5 Series!” where we share five useful eCommerce tips that will help improve your strategies and pave your way to success. In our newest episode, Catalin Draghici, Product Owner at 2Checkout (now Verifone), discussed the importance of authorization rates. An authorization rate is the percentage of approved […]
The post Give me 5 eCommerce Tips on How to Improve Your Authorization Rates appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

Tech-savvy Nordic consumers actively embrace change. This extends to online checkout too, with many of the region’s e-shoppers now preferring Alternative Payments Methods (APMs) to traditional cards.    Let’s take a deep dive into the Nordic payments market and discover what’s fueling this disruptive trend.   Source: Nordic Embassy   The Nordic countries – Denmark, Finland, […]
The post From Zero to Hero – The Rapid Rise of Alternative Payments in the Nordics appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

Welcome to the January edition of our Industry Buzz! As we kick off the new year, it’s important to remain informed about the latest eCommerce and payment trends for 2023. The industry is continuously evolving, so it’s essential to stay ahead of the curve and start implementing strategies for 2023 to ensure the success of […]
The post Industry Buzz – January 2023 appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

In the world of SaaS, building a world-class product is only one step toward business success. For many product-minded founders, acquiring and retaining customers can be even more demanding than the technical challenges. Customer onboarding is one of the most crucial levers in the customer acquisition machine. In this guide, we’ll explore not only the […]
The post Your Go-to Guide to SaaS User Onboarding in 2023 appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.

As affiliate marketing becomes mainstream, and affiliate programs multiply, it
is difficult to know where to start. Affiliate marketing is a wonderful way of
developing a parallel stream of income from wherever you are, with a laptop and
wifi.

At lemonads®, it is the best life that we can wish upon you. And we can help you
achieve this goal as well.

But searching and identifying the high-paying affiliate program is tedious and
time-consuming. This is why we put together this article.

This art

Social media networks and other digital channels allow you to share links to
your content and drive more traffic to your platform. But, as all seasoned
publishers know, all elements within a social media post influence its
performance, including the structure and length of the link being shared. And,
the longer or more complex the link is, the lower the chances of enticing users
to click on it.

This is where URL shorteners come in.

These platforms can help you transform your long site and app

Becoming an affiliate is a great way to take control of your professional life
and make money out of the knowledge you already have. Affiliate marketing is one
of the most popular forms of digital advertising and companies rely on this
technique to connect with different consumer segments that have distinct needs.
With that said, establishing yourself as a leading marketer takes a significant
amount of effort and knowledge, starting with mastery of the affiliate
definition.

At lemonads, we work

Outsourced program management or OPM is the practice of working with a third
party that oversees your affiliate program. Company owners and marketing
directors are constantly looking for the best way to promote their brands.
Affiliate marketing is one of the top ways to scale a company and OPM providers
allow businesses to implement this strategy without putting more pressure on
their internal teams.

Countless organizations fall under the mantle of OPM providers, including
marketing agencies, t

One of the many best things about affiliate marketing is that it can be tracked,
monitored, and is suitable for conversion attribution. In other words,
advertisers can see exactly where their advertising budget is being spent and
the number of leads that are being generated as a result.

But, this doesn’t mean that there aren’t customer acquisition risks in affiliate
marketing.

It’s normal for businesses to look for ways to reduce customer acquisition
costs, which is one of the reasons why affi

Establishing a successful blog is a great way to take control of your working
hours, specialize in something you’re passionate about, and most importantly,
make a good living. While there are a few different ways to monetize a blog, the
best alternative is affiliate marketing.

In simple terms, affiliate marketing is a strategy where companies that want to
promote their products (advertisers) get help from affiliate marketers to
generate leads. Affiliates are independent marketers that specializ

Did you know that affiliate marketing [https://www.lemonads.com/] is used by 4
out of 5 companies
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scale? This is because this marketing technique allows businesses to partner
with seasoned marketers that run performance-based campaigns. With that said,
the success of your affiliate marketing efforts doesn’t only depend on the
affiliates you partner with. This also depends on the structure of your
affiliate sales funnel an

For the last decade, consumers, publishers, media buyers, and many other
affiliate stakeholders have been clamoring for more transparency on the supply
side of the ecosystem. This is because a more transparent affiliate ecosystem
makes it harder for deceitful actors to sell counterfeit traffic and perform
other types of fraud. This, in turn, has a positive impact on all other areas of
the affiliate industry, which translates to sustained growth.

With all of the above in mind, finding a standard

Setting up and running a successful CPA affiliate marketing
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site is a great way to generate revenue from wherever you are. That said,
countless websites on the internet aim to monetize Affiliate Programs. To stand
out, affiliates have to find creative ways to boost their visibility, engage
users, and most importantly, boost engagement across the board.

Internet users evaluate a wide range of elements whe