How To Make Money From SEO With Affiliate Marketing
There are more than 4.5 billion active internet users on a global scale, which represents more than half of our planet’s population. This is one of the reasons why the internet has become one of the most popular marketing channels out there. While some companies still rely on conventional advertising, online marketing techniques like search engine optimization (SEO) allow companies to connect with their audiences globally. Plus, when combined with affiliate marketing, SEO can boost the performance of your content and allow you to make money from your website.
Whether you own a blog or another type of publishing site, affiliate marketing SEO is one of the best ways to make the most revenue from your content. That said, ensuring that your site is search engine friendly isn’t easy, especially if you’re in an industry where competitors are SEO-savvy.
In this article, we’ll go over the definition of SEO, discuss its relationship with affiliate marketing, and provide tips on using both these techniques to make money.
What Is SEO?
Search engine optimization is a type of online marketing that focuses on getting the highest possible results on search engine results pages (SERPs) for a company whenever a relevant search is conducted. In simple terms, this type of marketing aims to get the top results for relevant searches in your industry.
Many elements affect a site’s SEO rankings. This includes on-page variables that are under the webmaster’s control as well as off-page variables that help Google and other search engines assess the quality of a website.
On-page SEO variables consist of keywords, the written content itself, images, the site architecture, and every other variable found directly on the site. Remember, this includes both technical as well as user experience elements, so you need to assess your site and make sure it’s optimized from all angles.
Off-page elements are a bit more complex because they are not directly under the site owner’s control. Some off-page variables include backlinks, ratings on review sites, and social media presence. In short, SEO tends to provide the best results when it’s part of a balanced marketing strategy that employs multiple techniques.
The Relationship Between SEO and Affiliate Marketing
SEO has become an extremely popular type of marketing because search engines are responsible for generating a large portion of today’s internet traffic. Therefore, SEO allows you to tap into this pool of global users and the best part is that the traffic is organic, which means that you don’t have to pay for each visitor that finds your site.
The goal of affiliate marketing SEO is to combine the power of SEO with affiliate programs to produce a highly effective conversion-generating platform that doesn’t cost a huge amount of money to establish and maintain. By following sound affiliate SEO techniques, marketers can develop engaging platforms that deliver value to their users and generate a high number of conversions at the same time.
4 Top Benefits of Search Engine Optimization
Although SEO and affiliate marketing are two techniques often used by advertisers, publishers and website owners can combine these two methods to boost their traffic.
As we mentioned previously, SEO doesn’t require affiliates to pay for each impression. Instead, this approach attracts users who are already searching for the content on the site and these visitors are happy to interact with the content they find at absolutely no cost.
Moreover, some of the top benefits of SEO include:
The biggest and most important benefit of SEO is that it allows you to get higher rankings. This is important because most people don’t get past the first page of Google when searching. This means that having higher rankings will help increase your chances of attracting users who are interested in your content.
It’s estimated that close to 75% of all search traffic goes to the first 10 pages of Google SERPs. Some studies go further and suggest that 1 in every 4 people will click on the very first result they get. And, because SEO boosts your SERP rankings, you’ll also experience a significant traffic boost to your site. The best part is that these users will be actively looking for your content, so you’ll have a higher number of interested users checking out your materials.
One thing that traditional marketing and SEO have in common is the importance of visibility. Generally speaking, the higher the search rankings, the more visible your brand and content will become. Simply getting to the first page and appearing next to the industry leaders will make your name stand out, making you much more appealing to your audience.
Increased Brand Recognition and Awareness
With higher visibility comes increased brand recognition and awareness. Besides standing out, being highly visible on search engines will also make your name memorable. Remember, appearing next to the leaders in your vertical will give your image a solid boost, so this technique is ideal for branding as well as revenue-generating campaigns.
How to Make Money From SEO With Affiliate Marketing
Investing in SEO for affiliate websites is a superb way to attract more users without exponentially increasing your expenses. That being said, a successful affiliate marketing SEO strategy consists of a variety of different steps. This means that you need to spread out your resources and make sure that you cover enough ground to generate significant profits.
Below, we’ll take a look at the different steps you need to take to benefits from affiliate SEO.
1. Choose an Industry
We’ll start with the most basic steps and assume that you don’t have a site with good SEO at this point. If you do, you can skip to step 3.
For starters, you need to choose an industry to specialize in. Remember, you can choose an industry as broad as entertainment or specialize in a unique niche like sustainable makeup. As a general rule of thumb, you should select a vertical that you have at least basic knowledge of and that you’re passionate about. The reason for this is that you’ll be generating a lot of content about this topic, so it’s wise to choose a topic that you won’t have to research much or get bored of.
2. Develop an Identity
Now that you’re selected an industry, it’s time to figure out your brand identity. Even though you won’t sell a product or service that you provide, this step is similar to creating a business. Take the time to figure out your brand identity, the tone of voice you’ll speak, and the type of reader you’ll attempt to lure. All of these decisions are related, so making them at the same time will ensure that your tone and brand align later on.
3. Analyze the Competition
One of the beauties of SEO is that this approach changes with consumer trends. However, this also represents a challenge for affiliates because they need to figure out exactly what produces the best SEO results when they’re developing their campaigns.
Rather than starting off from scratch, you can shorten the learning curve by analyzing the leading competitors and implementing similar techniques to them. Keep in mind that you don’t want to copy their content, but instead, make observations in terms of style, topics covered, and similar characteristics to develop your version.
4. Find the Best Affiliate Programs
The affiliate program you choose has a direct impact on the success of your affiliate SEO efforts. Remember, if you want to get the right results, you need to choose a program that has an attractive product, a relatively easy conversion flow, and a payout that’s good enough to be worth your while.
Choosing the best affiliate program is a different process for all marketers. The best fit depends heavily on your level of expertise and type of website. So, make sure to analyze your specific case and find the best affiliate program by partnering with a well-known network like lemonads.
5. Create a Tailored SEO Strategy with a Focus on Affiliate Marketing
There is no one-size-fits-all approach to guarantee SEO success. Every industry and website is different, so you need to research the variables that affect your search engine rankings and create a tailored plan to address your shortcomings.
You’ll need to create a strategy based on your specific scenario, but some of the things you want to pay attention to include:
- Page loading speed
- Site architecture
- Security certificates and data privacy settings
- Content quality (in terms of grammar and value)
- Keyword usage
- Sharing content through social media
6. Conduct Keyword Research
The keywords you use have a compound impact on your SEO and overall success. Besides the fact that search engines use these terms to match you with user queries, also note that people use keywords to track down the content they want. Therefore, you should take the time to conduct thorough keyword research and figure out all the possible ways that users search the materials you publish.
7. Produce Valuable Content
In addition to the above, you also have to pay close attention to the quality of the content you generate. When it comes to written content, the grammar, spelling, and information transmitted all affect the quality. Images, videos, and other rich media need to be easy to understand and digest. Plus, these also need to be engaging and speak to users in a way that resonates with them.
8. Optimize Your Site’s Content and Technical Elements
Lastly, you need to assess your site’s technical elements such as robot.txt files, image sizes, and other elements that increase loading speed and help crawlers read your pages. Moreover, you need to develop an optimization schedule that reminds you to make periodic improvements, which should only happen after you collect enough data.
Looking for the Best Affiliate Programs? Our Team is Here to Help
Creating an SEO affiliate marketing plan is challenging, so you need to focus on creating a sound strategy and evaluate all elements that can potentially affect the performance of your site.
If you’re ready to invest time into developing a solid SEO affiliate marketing plan and want to find the best programs for your website, contact lemonads today and we'll be glad to help.