Do YouTube Influencers Need A ‘Watershed’?

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With many YouTube stars attracting more fame and popularity than their traditional TV and movie counterparts, over a third (40%) of UK parents are in favour a clearer guide from the government on the age appropriateness of their content. Modelled on BBFC guidelines for films, or PEGI guides for games, the ratings would provide parents with the reassurance and guidance currently lacking.

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