Social Media

What Facebook URL Parameters Are (And How to Use Them)

As a marketer, how do you know which of your ads are effective? Sure, your Google Analytics might be telling you that you’re getting steady traffic to your website. And while that’s good, you need to know which specific ad it’s coming from. Without that knowledge, there’s no way to optimize your ad campaigns. Typical... Read more »
The post What Facebook URL Parameters Are (And How to Use Them) appeared first on Bitly | Blog.

Facebook Messenger: The Complete Guide for Business

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses…
The post Facebook Messenger: The Complete Guide for Business appeared first on Social Media Marketing & Management Dashboard.

Meet the Rustaceans: Daniel Xu

For today’s interview, we have Daniel Xu who is a Production Engineer on the Linux userspace team at Facebook. The Linux userspace team works on a wide variety of systems tools, libraries, and services, all of which deal directly with the Linux kernel....

Portraits of Pride


This Pride Month, we’re recognizing the role of allies in supporting LGBTQ+ communities.
The post Portraits of Pride appeared first on About Facebook.

How to Use Nextdoor for Business: The Complete Guide

The Nextdoor app is a social media platform for neighborhoods. The idea behind the app is to help neighbors communicate…
The post How to Use Nextdoor for Business: The Complete Guide appeared first on Social Media Marketing & Management Dashboard.

New Ways to Shop for Products You Love Across Our Apps


We’re announcing new ways to shop across our apps, along with solutions for businesses to personalize shopping with ads, and investments in technologies that will shape the shopping experiences of tomorrow.
The post New Ways to Shop for Products You Love Across Our Apps appeared first on About Facebook.

The Difference Between URL and Domain Name (And Why It Matters)

Anyone who spends time browsing on the Internet will inevitably use URLs and domain names to navigate between web pages. But, surprisingly, not everyone knows what these two terms mean. So what is a domain / URL name? Simply put, it’s the address for different locations on the Internet. It’s analogous to the address of... Read more »
The post The Difference Between URL and Domain Name (And Why It Matters) appeared first on Bitly | Blog.

Facebook Conversions API: Everything Marketers Need to Know

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining…
The post Facebook Conversions API: Everything Marketers Need to Know appeared first on Social Media Marketing & Management Dashboard.

Consolidating Facebook storage infrastructure with Tectonic file system

What the research is:  Tectonic, our data center scale distributed file system, enables better resource utilization, promotes simpler services, and requires less operational complexity than our previous approach. Our previous storage infrastructure consisted of a set of use-case specific storage systems. Clusters, or instances of these storage systems, used to scale to tens of petabytes. [...]
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The post Consolidating Facebook storage infrastructure with Tectonic file system appeared first on Facebook Engineering.

Meet Kats — a one-stop shop for time series analysis

What it is:  A new library to analyze time series data. Kats is a lightweight, easy-to-use, and generalizable framework for generic time series analysis, including forecasting, anomaly detection, multivariate analysis, and feature extraction/embedding. To the best of our knowledge, Kats is the first comprehensive Python library for generic time series analysis, which provides both classical [...]
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The post Meet Kats — a one-stop shop for time series analysis appeared first on Facebook Engineering.

Live Audio Rooms and Podcasts on Facebook


We're rolling out Live Audio Rooms and podcasts, as part of our plans to bring social audio experiences to Facebook.
The post Live Audio Rooms and Podcasts on Facebook appeared first on About Facebook.

Testing In-Headset VR Ads


We're sharing a small test of in-headset ads that will be rolling out over the coming weeks.
The post Testing In-Headset VR Ads appeared first on About Facebook.

My journey with twitter

I think Twitter marketing is still worth it in 2021. it all depends on the targeted audience you are interested in.Continue reading on Medium »

Detecting the Models Behind Deepfakes


In collaboration with researchers at Michigan State University, we’ve developed a novel method of detecting and attributing deepfakes.
The post Detecting the Models Behind Deepfakes appeared first on About Facebook.

How Often to Post to Social Media in 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?” Of course, there’s…
The post How Often to Post to Social Media in 2021 appeared first on Social Media Marketing & Management Dashboard.

Why Social Messaging is the Key to an Unbeatable CSAT Score

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer…
The post Why Social Messaging is the Key to an Unbeatable CSAT Score appeared first on Social Media Marketing & Management Dashboard.

Network hose: Managing uncertain network demand with model simplicity

Our production backbone network connects our data centers and delivers content to our users. The network supports a vast number of different services, distributed across a multitude of data centers. Traffic patterns shift over time from one data center to another due to the introduction of new services, service architecture changes, changes in user behavior, [...]
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The post Network hose: Managing uncertain network demand with model simplicity appeared first on Facebook Engineering.

New Week, new platforms to learn

Next up in the learning queue are more Instagram followers, Medium blogging, and setting up an Etsy shop. I’m in Los Angeles with my…Continue reading on Medium »

How To Get Leads Using Twitter

Leads, of course, are email addresses. When a person gives you his or her email address, they’re essentially giving you permission to…Continue reading on Medium »