Maximizing Video Ads for Short and Long Term Impact

When we first conceived of our aerial fiber deployment solution, Bombyx (the Latin name for a silk moth), we imagined a robot weaving strands of fiber-optic cables over powerlines, helping human workers quickly connect communities even in very rural or remote locations. Now, after years of successful research, Bombyx is taking the next steps in [...]
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The post Bombyx is being licensed for product development appeared first on Engineering at Meta.

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The post MSVP is Meta’s first video processing ASIC appeared first on Engineering at Meta.

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The post Meta introduces its first-generation AI inference accelerator appeared first on Engineering at Meta.

  We’re rolling out MySQL Raft with the aim to eventually replace our current MySQL semisynchronous databases.  The biggest win of MySQL Raft was simplification of the operation and making MySQL servers take care of promotions and membership. This gave the provable safety of Raft and reduced significant operational pain. Making MySQL server a true [...]
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The post Building and deploying MySQL Raft at Meta appeared first on Engineering at Meta.

We’re sharing our latest threat research and technical analysis into persistent malware campaigns targeting businesses across the internet, including threat indicators to help raise our industry’s collective defenses across the internet. These malware families – including Ducktail, NodeStealer and newer malware posing as ChatGPT and other similar tools– targeted people through malicious browser extensions, ads, [...]
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The post The malware threat landscape: NodeStealer, DuckTail, and more appeared first on Engineering at Meta.

What the research is:  Millisampler is one of Meta’s latest characterization tools and allows us to observe, characterize, and debug network performance at high-granularity timescales efficiently. This lightweight network traffic characterization tool for continual monitoring operates at fine, configurable timescales. It collects time series of ingress and egress traffic volumes, number of active flows, incoming [...]
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The post A fine-grained network traffic analysis with Millisampler appeared first on Engineering at Meta.

We're sharing updates to Instagram Reels to help creators connect with their audience and earn a living.
The post New Features on Instagram Reels: Trends, Editing and Gifts appeared first on Meta.

WhatsApp has launched a new cryptographic security feature to automatically verify a secured connection based on key transparency.  The feature requires no additional actions or steps from users and helps ensure that a conversation is secure.  Key transparency solutions help strengthen the guarantee that end-to-end encryption provides to private, personal messaging applications in a transparent [...]
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The post Deploying key transparency at WhatsApp appeared first on Engineering at Meta.

WhatsApp has launched a new security feature that further helps prevent attackers from using vectors like on-device malware. This security feature, called Device Verification, requires no action or additional steps from users and helps protect your account. This feature is part of our broader work to increase security for our users from the growing threat [...]
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The post How Device Verification protects your WhatsApp account appeared first on Engineering at Meta.

A monthly subscription gives you access to shows like The Office, sports like NFL football and more than 50 always-on channels.
The post Peacock on Meta Quest: Stream Current Movies, Hit TV Shows and Live Sports in VR appeared first on Meta.

With AR and VR, students can walk among dinosaurs to learn about them and medical students can practice surgery without risk to patients.
The post How the Metaverse Can Transform Education appeared first on Meta.

We’re sharing how Meta delivers high-quality audio at scale with the xHE-AAC audio codec. xHE-AAC has already been deployed on Facebook and Instagram to provide enhanced audio for features like Reels and Stories.  At Meta, we serve every media use case imaginable for billions of people across the world — from short-form, user-generated content, such [...]
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The post Why xHE-AAC is being embraced at Meta appeared first on Engineering at Meta.

Search for a business, browse goods, add them to your cart and make a payment all with just a few taps.
The post Pay Small Businesses in Brazil on WhatsApp appeared first on Meta.

Our Digital Suraksha Summit brought together key policymakers, CSOs, parenting communities, creators and educators to talk about online safety and our work to keep our users safe.
The post Digital Suraksha Summit: How Meta Is Creating an Open and Safe internet appeared first on Meta.

How we are preparing for Türkiye’s 2023 Elections
The post How Meta is Preparing for Türkiye’s 2023 Elections appeared first on Meta.

We’re launching the Spark Indigenous Augmented Reality Creator Accelerator in partnership with Slow Studies Creative.
The post Supporting the Next Generation of Indigenous Augmented Reality Storytelling with Meta Spark appeared first on Meta.

See how third generation fisherman Manuel Y. uses WhatsApp to sell fish directly to restaurants.
The post How a Fisherman Uses WhatsApp to Grow His Business appeared first on Meta.

From Sania Mirza to Smriti Mandhana, highlighting moments and stories that unfolded on Instagram and Facebook, that showcase the way women are taking the initiative and how India is cheering for them.
The post Celebrating Women Who Are Inspiring India and the World appeared first on Meta.

Last year, we started testing Sharing to Reels on Instagram – a seamless way for people to share video directly to Instagram Reels from some of their favorite apps, including Videoleap, Reface, Smule, VivaVideo, SNOW, B612, VITA, and Zoomerang.

We’re highlighting our commitments to counter the misuse of technology, enable secure and private connections, and respect human rights.
The post How Meta Is Advancing Democracy appeared first on Meta.

Starting today, Facebook Reels and Instagram Reels can now be published using our Graph API via Postman API Platform, the world’s leading web-based platform for developers to design, build, test and iterate on their APIs.

First revision to publish

A guide on connecting WhatsApp Business Platform and Hubspot to automate sending and receiving messages based actions taken by customers.

A hands-on guide showcasing how to build an integration that allows users to send WhatsApp Messages from a Shopify installation.

Across the globe, women in game development are making a difference in the industry every day. To celebrate Women’s History Month, we’ll hear from some of these inspiring women, who have shared their experiences and what motivates them to build the gam...

As announced in December 2021, we redesigned the objective selection experience when creating new campaigns to effectively guide advertisers to campaign setups that help to better achieve their marketing goals. The new experience, Outcome-Driven Ad Exp...

We’re rolling out Meta work accounts to a limited number of businesses in 2023. Meta work accounts are an account type for business tools across Meta. Organizations are able to manage these accounts with administrative features including SSO support, a...

Meta AI is sharing new research to reduce the latency of existing Vision Transformer (ViT) models without the need for additional training. Our approach, called Token Merging...

Today, we are releasing Facebook Graph API v16.0 and Marketing API v16.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community.

From time to time, Meta invites academics to propose research in specific areas that align with our mission of building community and bringing the world closer together.

The ever-increasing adoption of privacy-enhancing technologies (PETs) provides new layers of privacy in areas such as secure data analytics and machine learning. The first step...

Providing age-appropriate experiences for the billions of people who use our services around the world is an important element of what we do.

This past year was one of renewed human connection and community for many people around the world. This theme carried over to open source work at Meta, as contributors, users and organizations congregated to further the impact of open source.

Boost the creative assets of your digital advertising campaign to help capture people's attention. See which Meta tools could help improve your ad creative and campaign performance.

Messenger from Meta helps small businesses respond to a widening digital divide with meaningful connections and outcomes. Get started with vertical-specific best practices.

We're sharing three insights from two Meta executives to help businesses and marketers on the road to creating in the metaverse.

Wendy’s® is launching its first virtual space in Horizon Worlds in collaboration with Horizon Worlds creators.

Meta confirmed as a 2022 garden sponsor at the RHS Chelsea Flower Show.
The post Joe Perkins Partnership Confirmed for RHS Chelsea Flower Show 2022 appeared first on Meta.

Discover an innovative and accessible way for small businesses to access tips and training.

Opeyemi Sofoluke talks personal branding, career planning—and what businesses can do to create a workplace where Black talent can thrive.

Our services are now back online and we’re actively working to fully return them to regular operations.

Watch now to learn how Lidl successfully digitised its weekly leaflet.

Boost your fashion brand with insights from Facebook and the British Fashion Council.