Social Media

How To Win At TikTok (According To TikTok)

TikTok is not a social media platform. It’s an entertainment platform. That’s how Khartoon Weiss, TikTok’s Global Head of Agency…
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Writing For Social Media In 2022: Tips And Tools

Writing for social media is not an easy job.  You work with strict character limits and tight turnarounds. You speak…
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Chatbot Analytics 101: Essential Metrics To Track

To get the most out of your chatbot, you need to dive into chatbot analytics. Implementing conversational AI can be…
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24 Twitter Demographics That Matter To Marketers In 2022

Twitter’s small-but-mighty word count has had a grip on us since the platform first launched in 2006. The microblogging app…
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Scaling Data Ingestion For Machine Learning Training At Meta

Many of Meta’s products, such as search, ads ranking and Marketplace, utilize AI models to continuously improve user experiences. As the performance of hardware we use to support training infrastructure increases, we need to scale our data ingestion infrastructure accordingly to handle workloads more efficiently. GPUs, which are used for training infrastructure, tend to double [...]
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How Thermal Simulation Helps Optimize Meta’s Data Centers

Data center optimization has always played an important role at Meta. By optimizing our data centers’ environmental controls, we can reduce our environmental impact  while ensuring that people can always depend on our products. With most other complex systems, optimization of energy consumption is a trial-and-error process. But experimenting on any component of a live [...]
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MemLab: An Open Source Framework For Finding JavaScript Memory Leaks

We’ve open-sourced MemLab, a JavaScript memory testing framework that automates memory leak detection. Finding and addressing the root cause of memory leaks is important for delivering a quality user experience on web applications. MemLab has helped engineers and developers at Meta improve user experience and make significant improvements in memory optimization. We hope it will [...]
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How To Use Twitter?

Hey degens! In this guide I’ll be teaching you how to use twitter, I know what you’re thinking: “everyone knows how to use twitter”. But…Continue reading on Medium »

Open-sourcing TAOBench: An End-to-end Social Network Benchmark

What the research is: The continued emergence of large social network applications has introduced a scale of data and query volume that challenges the limits of existing data stores. However, few benchmarks accurately simulate these request patterns, leaving researchers in short supply of tools to evaluate and improve upon these systems.  To address this issue, [...]
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The post Open-sourcing TAOBench: An end-to-end social network benchmark appeared first on Engineering at Meta.

Network Entitlement: A Contract-based Network Sharing Solution

Meta’s overall network usage and traffic volume has increased as we’ve continued to add new services. Due to the scarcity of fiber resources, we’re developing an explicit resource reservation framework to effectively plan, manage, and operate the shared consumption of network bandwidth, which will help us keep up with demand and limit network disruptions during [...]
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Viewing The World As A Computer: Global Capacity Management

Meta currently operates 14 data centers around the world. This rapidly expanding global data center footprint poses new challenges for service owners and for our infrastructure management systems. Systems like Twine, which we use to scale cluster management, and RAS, which handles perpetual region-wide resource allocation, have provided the abstractions and automation necessary for service [...]
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How To Avoid Burnout As A Creator

Whatever your reasons are for creating content it’s vital to develop systems for avoiding burnout. In this article, we hope to provide an answer to that question. We’ll help you identify signs of burnout and share advice from creators on avoiding it entirely.

Introducing Meta’s Creators Of Tomorrow


We’re unveiling a showcase of digital creators across multiple countries who are displaying innovative approaches to content across our apps.
The post Introducing Meta’s Creators of Tomorrow appeared first on Meta.

Social Proof: Shaan Puri On Curating First Impressions

For this edition of Social Proof, we’ve landed a powerhouse interviewee in Shaan Puri, a multi-hyphenate entrepreneur, investor, and creator. Discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try.

Introducing Velox: An Open Source Unified Execution Engine

Meta is introducing Velox, an open source unified execution engine aimed at accelerating data management systems and streamlining their development. Velox is under active development. Experimental results from our paper published at the International Conference on Very Large Data Bases (VLDB) 2022 show how Velox improves efficiency and consistency in data management systems. Velox helps [...]
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Improving Meta’s SLO Workflows With Data Annotations

When we focus on minimizing errors and downtime here at Meta, we place a lot of attention on service-level indicators (SLIs) and service-level objectives (SLOs). Consider Instagram, for example. There, SLIs represent metrics from different product surfaces, like the volume of error response codes to certain endpoints, or the number of successful media uploads. Based [...]
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8 New Social Media Platforms You Might Not Know About

If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.