Digital Marketing & SEO

ClickBank vs Amazon Affiliate: An In-Depth Head-to-Head Matchup

Have you already picked out the tropical island you’re going to buy when your online business hits it big?  (Yeah, me too… Maybe there’s an extra Bahamas that nobody’s using?) In the meantime, you have an important decision to make: which affiliate program will you choose to propel your affiliate marketing business to the height of success?  Comparing Two Affiliate Network Heavyweights If […]

Privacy-first web advertising: a measurement update

In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can support the publishers and adv...

Debunking Link Building Myths in 2021

On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.

6 Common Google SERP Feature Misconceptions in SEO

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Sn...

How To Build Your Website Architecture for SEO

Don‘t underestimate the importance of getting your website architecture right and the impact that it can have on your SEO performance. In this guide, we take a deep dive into how to structure your site, walking through a step-by-step process as well as...

How To Track SEO in Multiple Cities with Semrush

Do you want your website to be seen by searchers in more than just one location? Semrush now has a new multi-targeting feature you have to check out! Whether you operate a business with multiple locations or a just single location serving a larger area...