Digital Marketing & SEO

How to Create Google Ads Conversion Action Sets

If you are trying to learn more about Google Ads conversion tracking, conversion action sets are a feature you need to understand. You can optimize for multiple conversions in your campaigns, and set Google Ads conversion action sets at the […] T...

10 Link Building Lies You Must Ignore

Posted by David_FarkasEven though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and argument...

OCD: It May Not Be Quite What You Think

I was diagnosed with OCD at 41. That's when I learned that OCD was far more than what others think.The post OCD: It May Not Be Quite What You Think appeared first on Search Engine Journal.

E-A-T and the Quality Raters’ Guidelines – Whitebo…

Posted by MarieHaynesEAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized...

An Agency Workflow for Google My Business Dead Ends

Posted by MiriamEllis There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but ...

Google Ads Tutorial

Browse the Google Ads Tutorial: Beginning of Google AdWords Tutorial Creating Your Account Setting Up Conversion Tracking Conversion Settings Attribution Models Learn Google Ads: Learn Google Ads Optimize Your Google Ads CPC Negative Keywords Attributi...

Bing Ads is Now Microsoft Advertising

In case you missed the update, Bing Ads has been renamed to Microsoft Advertising. Since Microsoft owns Bing.com, you will now see a rebranded advertising platform when you sign-in. You can watch our video below about the update or watch […] The ...