Digital Marketing & SEO

It’s Content and It’s Links – Are We Mak…

Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, an...

The Content Distribution Playbook – Whiteboard Friday

Posted by rosssimmondsIf you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation...

What Is BERT? – Whiteboard Friday

Posted by BritneyMullerThere's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processi...